Job Description

Note: APA operates on a 37.5-hour work week with one-hour lunch breaks each day. APA sets salaries based on several considerations, including years of relevant experience, level of education, and previous staff and/or governance experience at APA.

The Book Social Media and Digital Marketing Manager develops and executes social media and digital marketing tactics to expand the profiles of APA Style, APA Books and Magination Press Children’s Books with the goal of increasing revenue and reach through strategic engagement.

The successful candidate will:

• Support day-to-day activities necessary for the successful operation of social media and digital marketing
• Be detailed oriented
• Understand how to leverage content to build sales.

Education and Experience:

• Bachelor’s degree
• Five years + experience in social media marketing/branding or digital marketing is required
• Relevant digital book marketing experience, including advertising strategies and placements, specifically LinkedIn and YouTube, other social media platforms, and other opportunities.

Skills Required:

• MS Office Suite
• Hootsuite or equivalent social media aggregator
• YouTube platform
• LinkedIn platform
• Writing and editing proficiency
• Familiarity with Canva is helpful
• Ability to work in a highly collaborative workplace
• Enthusiasm for books, publishing, and sales and marketing
• Understanding of APA’s mission and how it relates to the publishing program

Responsibilities:

• Content Creation & Scheduling: Produce engaging, tailored content (photos, short-form video) to build community, managing daily posting across platforms.
• Campaign Management: Plan, implement, and monitor social campaigns, giveaways, and promotions to support title launches and backlist marketing.
• Author Support: Collaborate with authors on their individual social platforms, offering support and ensuring brand consistency.
• Community Engagement: Actively monitor and respond to comments/messages to foster a vibrant community and manage brand reputation.
• Analytics & Reporting: Analyze social media metrics to track campaign success and provide insights to improve future strategies.
• Influencer Relations: Develop relationships with influencers (BookTokers, Bookstagrammers) to increase visibility.
• Trend Monitoring: Stay current on social media trends, tools, and digital marketing developments to keep content relevant.
• Other duties as assigned

About APA:

The American Psychological Association (APA) represents 146,000 psychologists, students, and affiliates, primarily in the U.S. and Canada but also in other countries around the world. APA is a scientific and professional organization with about 500 employees and is categorized as a 501(c)(3) along with its 501(c)(6) companion organization, APA Services, Inc.

APA offers a generous employee benefits program, including Remote Work/Flexible Scheduling; a 401(k) option with employer match of up to 4%; medical, dental, and vision insurance options and an outpatient mental health benefit; paid personal/vacation time plus 12 paid holidays; Family/Medical Leave; tuition assistance; an Employee Assistance Program (EAP); short- and long-term disability insurance; and more.

Job Location: Remote: APA jobs may be considered for remote work eligibility as defined in APA’s Flexible Work Policy and are subject to approval. Remote work employees may not work from the following states or U.S. territories: Alaska, California, Colorado, Guam, Hawaii, Iowa, Louisiana, Montana, Nebraska, New York, North Dakota, Ohio, Puerto Rico, Rhode Island, U.S. Virgin Islands, Washington, Wyoming.

Application Instructions:

Qualified candidates must apply online through APA’s applicant system and attach a resume and cover letter specifying your salary expectations. Applications that are submitted without both documents are considered incomplete and will not be reviewed for consideration. Once your application is submitted, you will receive a confirmation email. Please make sure to check your Spam folder if you do not receive an email from us.

Final candidates will be required to successfully complete a background check as a condition of employment. Any required consent forms and additional information will be provided during the final stages of the hiring process.

The American Psychological Association is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, marital status, personal appearance, familial status, family responsibilities, matriculation, political affiliation, genetic information, protected veteran status, or any other characteristic protected under applicable federal, state, or local law.

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